p2d — photo to description
p2d writes luxury listing copy from the photos you already have — and checks every line it writes.
The problem it solves. Copy for a $5M+ home has two requirements that fight each other: it has to be beautiful, and it has to be true. Generic AI handles the first and confidently invents the second — an "unobstructed ocean view" the home doesn't have is exactly the sentence that costs you credibility at this price point. Copywriters handle both, at $150–500 per listing and a day or two of turnaround.
What p2d does. Upload your listing photos, point it at the MLS record, and in about two minutes you have five publish-ready formats — long-form marketing copy, MLS remarks, a headline, a social caption, and an email — written in your voice, where every descriptive claim traces back to a specific photo and every number comes from the record, never from guessing. A built-in Fair Housing screen runs on all five formats before you ever see them.
The rule underneath: no claim without a pixel. If the photos can't show it and the record doesn't state it, p2d won't write it — and an independent checker verifies the writer's work line by line.
p2d runs in the browser at p2dapp.sum28.com. One Sum28 account works across p2d and ohm.
Start here
Quick start — your first listing copy in 10 minutes · 中文版
The course
| # | Lesson | You'll learn |
|---|---|---|
| 1 | Your first listing | MLS autofill, photo selection, the confirm step, and your first five formats |
| 2 | Dial in your voice | Seven questions that make the copy sound like you — no writing samples needed |
| 3 | The Trust Report | How every line gets checked, what "auto-softened" means, and the shareable proof page |
| 4 | Five formats, five channels | What each output is for and where it goes |
| 5 | Credits, refines, and history | The economics: what costs credits, what's always free |
Questions
FAQ — fabrication, Fair Housing, photo privacy, ownership, and cost.