Lesson 1 · Your first listing
From photo folder to publish-ready copy, with your hands on every decision that matters.
What you'll do
Run one listing through the full pipeline — facts, pedigree, photos, confirmation, generation — and understand what each step contributes.
Steps
1. Facts first
New listing → paste the MLS number → lookup. Watch beds, baths, square footage, year built, and past sale history fill themselves from the record.
Why this matters more than convenience: numbers in p2d come from the record, never from the model. Square footage in the copy is checked against this field digit-for-digit. If the record is wrong, fix the field now — the copy is only as true as its ground truth.
No MLS number? Enter the facts by hand. Same rules apply.
2. The pedigree fields
Designer, architect & special details — type a few letters, pick from suggestions drawn from years of real $5M+ closed sales. Two protections work for you here:
- Known names are matched and spelled exactly — "Richard Neutra" will never ship as "Richard Nuetra".
- If p2d corrects a name you typed, it tells you — you confirm, it doesn't silently decide.
Add what makes the home singular: the renovation year, the wine room, the provenance. These become facts the writer may use.
3. Choose photos like an editor
Drag in your best 12–15 shots. More isn't better:
- Duplicates and near-duplicates are auto-detected (the model reads each distinct shot once), so a tighter set is faster and just as complete.
- The photos are the evidence base — a feature no photo shows cannot be claimed. If the wine room matters, make sure a photo shows it.
Tap Read the photos (~30–45 seconds for a typical set).
4. The confirm screen — take it seriously
Confirm what we found lists every detected feature with its source photos; hover to see them light up. Three habits:
- Drop anything you don't want in print — even if true.
- Notice trust levels: p2d is deliberately conservative about positive claims. A photo can prove "needs work"; it cannot prove "newly renovated." That asymmetry is why the copy survives scrutiny.
- What survives this screen is a contract: the copy may only draw from it.
5. Generate, then read like a skeptic
Write the copy, then read the marketing draft once as yourself and once as the toughest buyer's agent you know. Open How we checked this and see the line-by-line verification (Lesson 3 reads it in detail).
Wrong register — too warm, too formal? That's not a re-roll; that's Lesson 2, voice.
What just happened, technically
One sentence per stage: your photos were de-duplicated and read once each; detected features were merged with confidence levels; an LLM drafted from only your confirmed features, record facts, and local style statistics; an independent checker traced every claim to its evidence; unsupported lines were minimally softened, never expanded; a deterministic screen re-checked numbers and superlatives; Fair Housing screening ran on every format. The writer never grades its own work.