Lesson 2 · Dial in your voice
No writing samples, no prompt engineering — a few plain questions, answered once.
What you'll do
Set a voice profile so p2d writes the way you write — and prove it to yourself by generating the same home in two different voices.
Why this exists
Template AI copy has a tell: it all sounds like the same enthusiastic stranger. Your clients hired you, and your copy has carried your tone for years. p2d doesn't ask you to upload old listings or fiddle with prompts — it asks you a handful of questions a human editor would ask, and turns the answers into standing instructions for the writer.
The questions
The one that matters most — overall tone:
| Option | The feel |
|---|---|
| Literary (default) | Editorial, master-stylist prose — vivid and evocative, never purple |
| Architectural estate | Trophy-tier — architecture, provenance, scale, rarity |
| Evocative | Lush, atmospheric, sensory |
| Polished | Warm, refined, professional |
| Understated | Confident and quiet; lets the home speak |
The fine-tuning, if you want it (each has a sensible default):
- What should the opening lead with? — architecture & design, the experience of the space, setting & views, or the single standout feature
- Sentence rhythm — long and flowing, or short and assured
- Emphasis — specifics or atmosphere
- How long — target length for the marketing piece
- How should it end — the style of the close
- A free note — anything a good editor should know: "never use 'boasts'", "no exclamation points", "avoid 'oasis'"
Some taste is built in regardless: clichés, exclamation marks, and superlative pile-ups are edited against by default. Your profile steers within good writing, not around it.
Try this: one home, two voices
- Open a listing you've already generated.
- Set tone to Architectural estate, opening to architecture & design → generate.
- Switch to Understated, opening to the experience of the space → generate again.
Read the two openings side by side. Same facts, same photos, same guardrails — two recognizably different agents. Neither one invented a thing: voice changes the telling, never the truth. The grounding check runs identically on both.
When to change voice
- Per listing. A glass-and-steel architectural and a gated family compound may deserve different registers. The profile is yours to set per generation.
- Match the seller. Read your seller's own language in your first meeting; pick the tone they'd recognize as their home.
- Keep a house style. Or answer once, never touch it again, and every listing ships in your signature register.