Lesson 4 · The seller report
The whole product leads here: a page your seller reads in 30 seconds and believes.
What you'll do
Generate the report, read it the way your seller will, add your letter, and send it — knowing exactly what it contains and what it deliberately leaves out.
Generate and preview
On a closed event, tap generate report. Seconds later you're previewing exactly what your seller will see — same page, same numbers. Nothing sends until you say so.
What your seller sees
Act one — what the market said.
- Three large numbers: visitors signed in, packets delivered, packet open rate. Set in ohm's quiet bronze — measurements, not decoration.
- Where sign-ins came from: entry iPad vs. phone scans.
- From your second open house on the same listing: the trend — this week against last. "Twice the traffic after the price adjustment" is a story the report draws for you.
- As ohm's network grows in your metro, a market comparison line can appear — how this turnout ranked against comparable open houses nearby (same area, same price band, past 30 days). It only shows when there's enough data behind it to be honest, and you choose per report whether it appears. Eight visitors on a rainy February Sunday can be a strong number; context is what proves it.
Act two — what your agent did.
Packets delivered within seconds of each sign-in. Emails and texts delivered, opened, clicked. Landing-page visits. Follow-ups done and pending. This half is yours: on a slow market weekend, the market numbers may be soft, but your effort numbers are entirely in your hands — and they're honest.
Your letter.
One page, your voice. Write it yourself, briefly: "A rainy Saturday, but three serious buyers matter more than foot traffic." Numbers earn trust; the letter earns the relationship.
The signature page. Your name, DRE number, brokerage — the report is unmistakably your work.
What the report deliberately leaves out
No visitor names. No contacts. Ever. Visitors agreed to receive property information — not to have their identity shared with the seller. The report carries aggregate numbers and anonymous splits only. The roster stays with you (export csv any time).
This isn't a limitation — it's the reason you can hand the report over without a second thought.
Send it
- Write (or skip) the letter.
- Tap
send to seller. It goes by email with a private link — no login required on their end, and the link is unguessable. - Watch the status: sent becomes opened. You'll know it landed.
Reports never send themselves. A slow weekend is your call to make — with the trend line and the market context, a modest number usually looks better in the report than as a mystery outside it. And when the listing needs a price conversation, the report is your evidence: the market is speaking, and you brought receipts.
Why this wins listings
Bring last month's report to your next listing presentation and say: "After every open house, you'll get one of these." Concrete beats promised. Sellers ask what they get for the commission — this is a weekly, written answer.