Lesson 5 · Listings, materials, and p2d
Upload once, inherit everywhere — and let p2d write the words.
What you'll do
Build a listing's material kit so every open house and every visitor packet assembles itself — and use p2d, ohm's sibling product, to write the description.
The materials that power the packet
Each listing page holds four kinds of material:
- Photos — upload a set, order them, pick the cover. The cover greets visitors on the kiosk; the set headlines the packet.
- Description — the prose about the home. English and Chinese versions can each be stored; visitors see the one matching their chosen language.
- Links — Matterport / 3D tour, video.
- Agent card — your name, DRE, phone, email ride along automatically from settings.
Tap save materials and you're done. Every packet — the landing page a scanner sees, the email, the text — is assembled from these. Change a photo on Tuesday; Saturday's open house sends the new one. Nothing to re-do per event.
See it as visitors will: the packet landing page is the same page the email's "view online" opens. One design, everywhere.
Writing the description: this is a p2d job
ohm measures; p2d writes. p2d — Sum28's other product, at p2dapp.sum28.com — turns your listing photos into checked, publish-ready copy:
- Sign in to p2d with the same Sum28 account.
- Feed it the MLS number and your photo set.
- Confirm what it found in the photos — every claim traces to a pixel.
- Take the marketing description (and the MLS remarks, headline, social caption, and email while you're there).
- Paste the description into your ohm listing and
save materials.
Now the words in your packet are held to the same standard as the numbers in your report: nothing claimed that can't be shown. A tighter in-app connection between the two products is on the roadmap; the account is already one.
New to p2d? Its own quick start takes about ten minutes and ends with real copy for a real listing.
The compounding effect
By your third weekend on a listing, notice what you're not doing:
- Not re-uploading photos. Not re-writing descriptions. Not re-printing generic sign-in sheets.
- Each event: create, pick listing, pick time — the kit builds itself.
- Each report: one more data point on the trend line, one more week of showing your work.
That's the shape of ohm: front-load five minutes once, then every open house is push-button.
Course complete. Keep the FAQ handy — it answers the questions visitors and sellers will ask you.